Into the thick of it…

Hello, and welcome to my blog.
The first thing that I want you to know is that I’ve thought long and hard about why, when, and how I would approach blogging again. And, to be frank, there were times when I thought about not…the reasons were voluminous and yet irrelevant.
At least all but one: I had somehow managed to tell myself that no one wanted to read my musings; the difference between then and now is that I am A-OK with it now. I know that I cannot be all things to all people, but my goal is to be something for someone across a number of topics.


So, what is this blog about? It’s about a number of things. It’s about me attempting to become a better architect. It’s about me fine-tuning my craft on the Salesforce platform. It’s about me learning to tell better stories. It’s about my #roadToCTA. It’s about learning to become a better mentor and coach. And yes, occasionally, it will be about me lifting heavy things and putting them back down repeatedly.
Whether we’ve connected on a professional level, we’re real-life friends, whether we’ve connected through my past in martial arts, or through fitness circles, or even if you somehow randomly stumble upon this blog unintentionally — I’m glad that you’re here, pull up a chair and have a cup of coffee.



Thank you for reading, and I’d love to hear from you so please drop a hello and any other thoughts in the comments.




Chris Mattison

Hi, I'm Chris: husband, father, fitness fanatic, geek, and coffee addict with close to 20 years of IT experience. I am a Salesforce Technical Architect on the #journeyToCTA.


  1. Happy to hear this, Chris!! All the very best with the CTA journey! I intend to learn a lot here.

    1. Hey Asit! Thank you. I’m sure there will come a time when we will become study buddies on that journey!

  2. Courtney says:

    So excited for this! We haven’t connected 1 on 1 but you are so active within IBM’s Salesforce Practice and on LinkedIn. You genuinely seem like someone who cares about others and I can’t wait to read more of what you post here. It’s also very brave!

    1. Thank you so much, Courtney!! Let’s fix that and connect for coffee soon!

  3. Gene Granstaff says:

    Very cool. 😎

    1. 🙂 Thanks Gene! This blog has been a long time coming…kinda. I hope you find posts here that are useful to you.

  4. Aamir says:

    All the very best to your CTA journey, Chris !!

    1. Thank you, Aamir! I hope you are doing well in 2022!

    2. Thank you Aamir! I am sure you’ll be headed on the same journey soon, my friend!

  5. Just in case I’m not the only one who couldn’t figure out why you’d want to go to Chicago to use their transit system:

    1. You know, John — you highlight a very easy mistake to make; not everyone knows every niche acronym! I’ll try to remember that going forward!

  6. Jahmaal says:

    Congrats Chris! Looking forward to seeing your future posts!!

    1. Hey Jahmaal! I hope all is well with you sir!

  7. Melissa Mueller says:

    Looking forward to hearing what you have to say!

    1. Thanks, Melissa! I look forward to connecting with you more!

  8. Hi Chris — I’m looking forward to following your CTA journey. What’s your publishing goal? Weekly? And how technical do you plan to get?

    1. Hi Neil, thank you for commenting! Initially, my goal is to publish every 2 weeks. As far as how technical, it depends on the topic. Some things naturally lend themselves to in-the-weeds detail and others do not. I hope to see you around more!

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